How to Participate

Create or join a team of 3 & submit your idea to enter the competition. You have to submit:

• 1min video pitch (MP4)
• 3 slides (PPT or PDF, cover not included)
• and answers to a short survey

The deadline to sign up & to submit your project is the same.

What to Expect

Between submission deadline and date of announcing local finalists.

Out of all submissions, the best teams will be selected to participate in the Local Final.

Teams invited to the Local Final will be then mentored by L’Oréal experts to polish their project and prepare for the live pitch.

What to Expect

The finalists will be invited to pitch their ideas at the L’Oréal **name of the country** HQ in **name of the city** to a panel of judges.

After deliberation, the jury will select a single team to progress to the International Finals.

What to Expect

Between Local Final and June 2025 Local winners will be mentored by L’Oréal experts to prepare for the International Finals pitch.

Winners will have a few weeks to practice and perfect their pitch before the International Finals.

What to Expect

All the local winners will be invited to the L’Oréal HQ in Paris* to pitch in front of an Executive Jury, presided by the President of the L'Oréal Consumer Products Division.

*Travel expenses covered